Elevated Coaching Academy

Long-term design and strategy partnership for an ICF-accredited coaching certification program

Overview

Elevated Coaching Academy is an ICF-accredited coaching certification program focused on rigorous, evidence-based training and high-touch student support.

I began working with Elevated Coaching Academy in 2021, shortly after its launch. Diana, one of the founders, brought me in to help translate her vision into a clear, professional online presence. Over the next few years, our collaboration grew into a long-term design and strategy partnership, supporting the academy through growth, iteration, and preparation for scale.

Context

When the academy first reached out, they already had a logo and a few foundational brand elements created by another designer. My role wasn’t to replace that work but to take it further, extending the brand into a cohesive digital system that could support the academy as it grew.

The website became the foundation for this work, acting as a central hub for credibility, enrollment, education, and communication.

Homepage design extending the existing brand into a cohesive digital system.

My Role

I worked closely with Diana and the team as a strategic design partner, supporting both marketing and educational initiatives as they evolved.

My work included:

• Extending and systematizing the existing brand across web, print, and digital assets

• Designing and maintaining the website as programs, cohorts, and offers changed

• Facilitating UX and strategy conversations to clarify goals, messaging, and user flow

• Supporting education-first marketing through lead magnets, workshops, and landing pages

• Creating repeatable systems for presentations, worksheets, modules, and onboarding materials

As the relationship deepened, I became a consistent point of continuity, helping maintain clarity, alignment, and consistency across everything the academy shared publicly and internally.

Approach

A key part of my role was helping Elevated Coaching Academy think in systems rather than one-off projects.

Together, we focused on:

• Turning past trainings into scalable lead magnets

• Guiding prospective students from curiosity to commitment without pressure

• Aligning marketing, onboarding, and curriculum delivery

• Using the website as a stable foundation amid ongoing growth and iteration

This education-first approach allowed the academy to teach before selling, build trust, and attract students who were genuinely aligned with the program.

Top: Branded assets and structure designed for the academy’s private community.
Bottom: Reusable social templates created to support consistent, education-first marketing.

Education, Marketing, and Systems

Over time, my support expanded to include:

• Lead magnets developed from live trainings and workshops

• Landing pages for entry-level programs, student-led coaching offers, and events

• Presentation decks and visual frameworks for cohorts, proposals, and partnerships

• Worksheets, modules, and internal resources designed for repeat use

I was also invited on several occasions to support cohort students directly, answering questions and sharing foundational guidance around branding, websites, and online presence as part of their professional development.

Outcome

The result was a cohesive digital ecosystem that supported the academy on multiple levels:

• Clearer positioning and messaging

• Stronger lead quality and more aligned enrollment conversations

• Consistency across marketing, education, and internal materials

• Systems designed to scale without losing clarity or integrity

This foundation supported Elevated Coaching Academy through a period of expansion and helped position the organization for acquisition discussions and future growth.

A cohesive ecosystem spanning web, onboarding, education materials, and print.

Reflection

This project reflects how I like to work long-term: building on existing foundations, creating systems instead of one-offs, and supporting people and organizations through clarity, structure, and thoughtful digital experiences.

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