Hi, I’m Sara Obando, a senior designer with 18 years of experience across branding, web design, and digital experiences.
My background spans in-house teams, consulting, and independent work. Over the years, I’ve led projects from early concept through execution, helping shape visual systems, clarify direction, and translate complex ideas into clear, user-friendly design.
I’m especially drawn to work that values intention, clarity, and user-centered decision-making. Much of my experience sits within the health, wellness, and self-development space, but the common thread across my projects is building design systems that support people and purpose.
I’m often described as a bridge between creative and analytical thinking, translating vision into practical, well-structured design decisions.
Projects I’m open to
• Contract senior design support
• Brand systems and visual identity development
• Website design and website-centered marketing strategy
• Collaboration with studios, agencies, or in-house teams
I’m best suited for projects where design is treated as a strategic tool—not just decoration.
Best way to get in touch with me is via email: hello@saraobando.com
But feel free to connect with me on other platforms!