Hi, I’m Sara Obando, a senior designer with 18 years of experience shaping thoughtful brand and digital systems.
My work spans in-house teams, consulting, and independent projects. Over the years, I’ve led initiatives from early concept through execution, helping organizations clarify direction, build cohesive visual systems, and translate complex ideas into clear, user-centered design.
I’m especially drawn to work rooted in intention and purpose. Much of my experience sits within the health, wellness, self-development, and purpose-driven space, but the common thread across my projects is designing systems that support people, decisions, and long-term growth.
I’m often described as a bridge between creative and analytical thinking. I bring structure to vision, ask strategic questions early, and design with long-term clarity in mind.
Projects I’m open to
• Contract senior design support
• Brand systems and visual identity development
• Website design and website-centered marketing strategy
• Collaboration with studios, agencies, or in-house teams
I’m best suited for projects where design is part of the thinking, not something added at the end.
Best way to get in touch with me is via email: hello@saraobando.com
But feel free to connect with me on other platforms!